"What matters is what's inside," right? How many times have we heard this famous quote without thinking about it’s real meaning. Let's face it, we live in a consumer society where most of the time we only care for our own benefit without thinking about the damage we do to our world. There are products which are indispensable in our lives, however, in such cases we don’t think about the outside. It's time to stop and to realize the daily damage that the use of packages cause to the Earth. This campaign shows a comparative of the short time the products we consume last in their decomposition and the time it takes to degrade packaging if it is not recycled. Everything we have ever used is somewhere, but it doesn’t disappear. It's time to become conscious and not ignore the superficial.

Alejandro Brito

2ndo Lugar Campaña

2014
D B Duo: G and C 3er Lugar Campaña Raúl Agapito Escutia Alonso Superficial 2ndo Lugar Campaña Alejandro Brito Daily history 1er Lugar Campaña Roberto Martínez Báez AGE 3er Lugar Ficción Mario Arturo Gordillo Loarca CODEX 2ndo Lugar Ficción Fernando Sepúlveda Rubber Walls 1er Lugar / Ficción Mónica Blumen What happen whit all the food that got wasted in México? 3er Lugar Documental ALEJANDRA BALLINA VILLASEÑOR Eco builders Oaxaca 2ndo Lugar / Documentary Uriel López Salazar Organic – The field and The City – 1er Lugar / Documental Juan Pablo Rojas The same song 1er lugar / Animación Ricardo Tostado Arévalo The Machine 2ndo Lugar / Animación Rene David Reyes Garcia NÁUFRAGO 1er lugar / Animación Edson Castro Garcia DINNER FOR FEW 1er Lugar Internacional Nassos Vakalis PETer Plastik BECA Vancouver Film School Arnold Abadie The Mr. Opossum’s gadgets 1er Lugar / Edición RESIDUOS SÓLIDOS Tayde Vargas 2017 2016 2015 2014 2013 2012 2011