"What matters is what's inside," right? How many times have we heard this famous quote without thinking about it’s real meaning. Let's face it, we live in a consumer society where most of the time we only care for our own benefit without thinking about the damage we do to our world. There are products which are indispensable in our lives, however, in such cases we don’t think about the outside. It's time to stop and to realize the daily damage that the use of packages cause to the Earth. This campaign shows a comparative of the short time the products we consume last in their decomposition and the time it takes to degrade packaging if it is not recycled. Everything we have ever used is somewhere, but it doesn’t disappear. It's time to become conscious and not ignore the superficial.